Esaote XFamily

Brand identity

working in print, online and video

The Esaote MyLab™ X Series is born to make professionals more versatile and confident, to make workflow smoother and to allow faster and smarter processes in a way that is unprecedented in the current benchmark.

We conveyed these assets in a creative strategy, which expresses them in a singular concept: brighter perspectives, reaching a better future.

Esaote XFamily
Esaote XFamily

We focussed on the concept of entering the new era of ultrasound imaging as empowered professionals who have the capacity to improve their workflow, confidence and solutions equipped with highly innovative, reliable, faster and smarter machinery.

Esaote XFamily